Everyone’s had to have heard about the Better Business Bureau, but do you know anything about them? 20/20 just happened to do a piece on them & enlightened many that happened to catch the story. Oh, you missed it….well don’t fret, we have it for you to watch. It just so happens that many companies are listed on the BBB with various grades, but what do the mean & how did they get them? What are the factors in the foundation of their formula?
As you’ll see in the piece, the rating system ranges from the coveted ‘A’ to the tainted ‘F’. Wondering what our grade is…well wonder no more. According to the BBB, we deserve the tainted ‘F’. Did we faint, fall apart, fall short, flinch, fidget, or go into a frenzy? Nah! It’s all a farce because the ‘F’ stands for fearless, fabulous, fantastic, fun & our favorite word (in the customer service department), fantabulous. Oh, think we’re fibbing & this is all fabricated? Sorry to disappoint you but it’s all true. We proudly wear our ‘F’, because it means there’s room for improvement from the ground up.
The companies you seek information on from the BBB have (in this interview) been accused of (with evidence) receiving their ratings by buying them. Earning them the favoritism of ‘A’ wonderful rating & losing all the negative feedback. We most certainly will not fall in line like a bunch of lemmings & appear fragile, frail & flimsy in the eyes of our faithful consumers. We see that ‘A’ grade as a failure to not earn a rating fair-and-square. If we gave in, we would have to ask for your forgiveness. First & foremost we see it feasible to climb up to the ‘A’ we deserve in the future, by not having to deal with the fuzzy logic of this facade.
Are we going to forgive & forget, or treat this as a faux pas on their part? Only time will tell, but one thing is for certain, when you look at our grade & read the comments for each complaint…you’ll see that we’ve responded to each of the comments in the last year! Our reps have stepped up their game to make your shopping experience more friendly, favorable & far less frantic. We invite you to show your freedom of speech & give us a factual rating according to you. There are many places to find & place them. Here are a few: The Wedding Wire, Wedding Wire reviews, Reseller Ratings, Wedding Bee, not to mention our very own Facebook Review page.
We’re not asking you to believe us, or the BBB, but rather make a decision based upon customer experience instead of a company that may not be able to be trusted.
Finally, Don’t worry, we won’t Compromise our integrity by Buying an A grade.
[...] Reviews from Customers and Vendors. A long time ago, we refused to pay Better Business Bureau for membership/ratings because we believe that if we’ll always strive to keep our customers [...]
There’s a terrific aomunt of knowledge in this article!
This was a very bad way of going about the BBB farce. The truth is the BBB doesn’t carry any weight at all, whatsoever, in the business world. They are not funded or sponsored by any governmental body, and aren’t even really accredited in their own right. They are a standalone entity that claims they have extensive knowledge and experience on business ethics and positive business practices.
This is obviously not true.
The fact that you got an F is actually a good thing, and doesn’t mean you really need any improvement. The BBB prompts the businesses it grades to “buy a membership”, and if they don’t, the BBB is famous for nailing them a C (or worse if the business pushes back instead of simply standing strong).
Did you know they once rated Disney World with an “F” a couple years ago? You can imagine the public outrage at this situation, especially since millions of people everywhere had already experienced and loved the place. When Disney World refused to buy a grade they didn’t need from a dusty old piece of crap corporation like the BBB, the BBB threw a tantrum and gave them an “F”. Once the public started flaring and freaking out, they switched it back pretty fast.
Another interesting fact is that they claim to be a “non-profit” organization. The funny thing is that all of the high-up members (like the President of the BBB) make high-end six figure salaries. So non-profit.
All in all, the BBB is pointless, and I encourage anyone that “trusts” them to recalculate and optimize where they lay their faith in what makes a good business. The next time you see one of those mile long pages describing “the most exclusive method of making $4,000 a day!”, and it’s stamped with a “BBB Accredited” emblem… run in the other direction as fast as you can.
Keep up the good work, though, LTC. I’m proud you got an “F” from the BBB
Hey, that post leaves me feelnig foolish. Kudos to you!